Real Estate News:
Zillow To Market Southland Homes Directly To Chinese Market!
Zillow Announces Partnership & Will Provide SoCal Listings Through Chinese Online PortalWe've written in these pages recently about the current influx of Southern California real estate buyers that are Chinese nationals. There is a great deal of money being invested in California real estate that is coming from China these days. In fact, wealthy Chinese buyers are driving the market in certain areas. The San Gabriel Valley is certainly one of the most prominent of those.
As if to offer verification of these contentions, the Seattle-based real estate website company, Zillow, Inc., has just announced that it will partner with Beijing-based Leju, an affiliate of E-House China Holdings, Ltd. Together the two companies will construct a co-branded website to offer Zillow's US online listing data to Chinese buyers in China. Here's an article from Andrew Khouri with all the details as it appeared in the Los Angeles Times:
Zillow To Partner With Beijing Firm To Market U.S. Homes Abroad - Los Angeles Timeshttp://www.latimes.com/ Wed, 4 Apr 2014
Many see U.S. real estate as a cheaper and more stable investment as fears over a Chinese property bubble grow amid other political and economic concerns. ... Chinese buyers bought 12% of all U.S. homes purchased by foreign citizens last year, up from 5% in 2007, according to the National Assn. of Realtors. More than half their home purchases were in California. And more than two-thirds of them paid cash...Read More Here: http://www.latimes.com/business/money/la-fi-mo-zillow-chinese-20140402,0,4820992.story#axzz2xwqk5gDT
UPDATE: Read Zillow's Own Announcement To Real Estate Pro's
Zillow to Power U.S. Real Estate Listings For Leju, China’s Second Largest Real Estate Website - Zillow For Pro's Bloghttp://www.zillow.com/blog/pro/ 2 Apr 2014
Beginning in early summer 2014, Leju visitors who search for U.S. properties will be brought to a Zillow-Leju co-branded website whereby they will have access to Zillow’s robust home search experience, rich data on homes, millions of for-sale listings, and unique pre-market inventory ... The co-branded site will be translated into Chinese....Read More Here: http://www.zillow.com/blog/pro/zillow-leju-cobranded-website-111002/